You have introduced your company and presented your products and services. You have added propositions and promos to catch your target audience’s attention. You have achieved the dos and don’ts of building a company web site. But why isn’t your website a major success?
Maybe you’re not planning the key to the best promotion of your web site. Here are some guidelines on how to acquire free web site promotions for your company’s success.
If you have started to promote your web site, keep it constant. If you promote your site with persistence, it will catch your audience’s attention.
Be patient. Try each method in promotion until you acquire the best, free promotion there is. You have to accept trial and error for your web site to reach the top.
There are many ways for your web site to be seen. Here are some free web site promotions you could try until you find the most effective.
* Free promotions such as search engines and directories would give your web site the deserved traffic you always wanted. Make sure to check your web site’s ranking to know whether or not this type of free promotion is right for you.
* Make a deal with other web sites on trading links which could help both web sites. Make sure to use words that could easily interest the audience.
* Find free classified ads that could boost the promotion of your web site. These ads could be seen by other people who you are not targeting for, but may as well be interested in your services.
* Free and low-cost internet banners are spread all through out the World Wide Web. Banners that pop-up at the top of a page or in a separate window would automatically catch your target audience’s attention.
If your web site and its free promotion did not work even after accomplishing these methods, analyze your web site. Track down all visitors, advertisements, and transactions. Then locate errors in your web site. Upload new files to your web site continuously for audience to return for new products and services. Monitor your own web site if it’s up in the market or down.
Then be ready to try the methods again and surely it will work.
It has always been said that the best things in life are free. Yes they are. And as soon as your free web site promotion proves to the audience its worth, then you’ll believe it’s true.
Share:
These icons link to social bookmarking sites where readers can share and discover new web pages.
Posted in Web Traffic 
No Comments »
One need to choose those keywords that are frequently searched for and which is in high demand, but not being already used by many other websites and competitors, and thus has low competition. There are a number of keyword research tools that can help you find them.
Apart from the Wordtracker, we have some more equally important research tools like the Overture, Google AdWords Keyword and Guidebeam.
Overture’s http://inventory.overture.com/d/searchinventory/suggestion/ keyword suggestion tool is free and much quicker to use than Wordtracker. It works more like the Wordtracker but doesn’t tell you how many websites are targeting each keyword phrase. For example if you type ‘Computer’, the Overture search suggestion tool will tell you that during the last month the word ‘Computer’ was searched, say for example 459550 times at Overture.Com. Similarly ‘computer game’ was searched 302210 times. Also, given one word it will tell you all relevant combinations of that word, which are based on actual searches done by people. If the word you keyed in is not a common search term then you will not get any results. It means that very few people have actually searched for that word during the last month.
Even Google Keyword Tool generates potential keywords for your ad campaign and reports their Google statistics, including search performance and seasonal trends. Features of this tool include,
• Sorting the results of your desired keyword search by popularity, past performance history within the AdWords system, cost, and predicted ad position.
• Easy keyword manipulation where you can select a few keywords here and there or add them all at once.
• Searches for keywords present even in any webpage URL specified by your search. It can also expand your keyword search even further to include those pages that are linked to or from the original URL page.
• More keyword results are generated based on regularly updated usage statistics database. This helps you to get new keywords or phrases.
Guidebeam http://www.guidebeam.com/ is an interesting resource. Type in a phrase and it will suggest a large number of related searches. The numbers generated against each phrase are Guidebeam’s estimation of how relevant that phrase is.
These softwares are useful for researching how people search the web and then optimizing your own web pages so that more people find your web site.
Share:
These icons link to social bookmarking sites where readers can share and discover new web pages.
Posted in Tools No Comments »
It is a well known and widely accepted fact, that E-books….FREE E-books…are one of the best weapons in a viral marketing campaign arsenal. Here are four good reasons why this is true today and will continue to be true for the foreseeable future:
1. E-books are cheap to produce and don’t take long to set up. If you have articles that you have already written about the subject you are promoting, you can simply combine these articles into an E-book. If, on the other hand, writing isn’t your forte, you can use rebrandable E-books that have been produced by others. Just use your favorite search engine and do a web search for “rebrandable E-books”. You will get a lot of hits and have many to choose from. One way to distribute these E-books to visitors to your website is to give them as a free gift for subscribing to your newsletter. If your E-book contains material that people will want to share with their friends and family, they will pass it along to them… they will pass it along to others…and you will make money.
2. E-books are capable of reaching a large audience. The only limiting factor is the enthusiasm or the participants. Therefore, it is absolutely vital that your E-book contain something that people will want to share like timely information or humor. Remember that people like to know something that the rest of the world needs to know. They will pass along something that makes them look like they are in-the-know.
3. E-books are a way to sell other products other than the one you originally targeted. For example; if you are selling garden products, your customers could also be interesting in E-books about lawns, trees landscaping, etc.
4. E-books are effective in building your reputation. It is an implied recommendation if you give a quality E-book and users willing pass on to others.
Share:
These icons link to social bookmarking sites where readers can share and discover new web pages.
Posted in Viral marketing No Comments »
Here are six ideas to help you start your viral marketing campaign:
1. Purchase the branding rights to a viral E-book. Allow people to give away your free E-book to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the Internet.
2. If you have the ability to set up a forum or other bulletin board, you really have a great tool. Allow people to use your online discussion board for their own website. Some people don’t have one. Just include your banner ad at the top of the board.
3. Do you have a knack for web design? Create some templates, graphics, etc. and upload them to your site. Then, allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site. Make sure that you include a link back to your site in the copyright notice and require them to keep your copyright notice in tact.
4. Write an E-book. Allow people to place an advertisement in your free E-book if, in exchange, they give away the E-book to their web visitors or E-zine subscribers.
5. Write articles that pertain to your product or service. Allow people to reprint your articles on their website, in their E-zine, newsletter, magazine or E-books. Include your resource box and the option for article reprints at the bottom of each article.
6. You can easily find products on the Internet that will sell you a license allowing you to distribute the product free of charge to other people. Look for those products that provide “branding rights”. That is where you can include your own name, website, and contact information.
Share:
These icons link to social bookmarking sites where readers can share and discover new web pages.
Posted in Viral marketing No Comments »
Businesses that want to sell something in the market need 2 things. The first is the product to be sold which has to be made then distributed to places like the grocery, the mall or the supermarket. The second is marketing which is the vehicle to carry that message across to the consumer so that people are aware of its existence then it is purchased.
The age of the internet has given people the opportunity to make money via the web. There are a lot of websites that offer a person the chance to be seen easily and quickly and one of the best right now is using site maps created by Google.
The benefits of using Google are the following;
· It helps people find ones web page better than other search engines because of better crawl coverage.
· People will be able to search on certain keywords that the person put in place which will directly lead searchers to ones website.
· It allows the person to provide specific information to Google about the web page such as the last time it was modified or how often it is changed.
· Using Google straight will allow ones web page to be seen quickly which is a lot better than other computer companies who promise to do the same thing but can’t deliver in the end.
Now that the benefits have been mentioned, it is now time to go through the step by step process to make a Google site map.
1. The first thing that needs to be done is to do the proper research. The service or product has to fill a need that the customers want right now. It should provide a solution of some kind that will make that will improve the quality of life either at home or at work.
2. Next, one should focus on the product or service that is being offered to the customer must be sold at a decent price. Sometimes, the product one makes is already available in the market. To be competitive, one must figure out a way to convince people as to why this product is better than the other leading brands available. What features does it have that the competitor doesn’t? What makes it unique which is not only about the product on hand but the service that this can give as well?
Just like a normal business where business is done on the phone or in a store, one must acquire the right equipment and machines for the job. These could be merchandise that is either physical or electronic and an online ordering system.
To be successful, one should be sure that the goods that a customer will order can be delivered on time. If there are any problems, a customer support staff or system should be ready to cater to that.
3. If the business is done with a group of people or a single proprietorship, it is best to brainstorm for the best domain name for the business. It should be catchy and will easily be remembered by people. Given that there are probably other people who have been in the business longer and that it is possible that the domain name has already been taken, it is best to think of several names in case it can no longer be used.
4. When a domain name has been selected, one should enter the URL of the website to be created. Google site maker will then crawl the site and create a list of all the links it can find.
5. Next, one should fix the control settings. Doing this will determine how frequent the contents of the site changes which will let Google know how often it should be crawled.
6. If there are certain URL’s that a person does not wish to be included in ones site, Google can be instructed to bypass it so that it will not be crawled and posted on ones site map. One can select what types of files to be bypassed whether these are .zip or .exe files.
7. Also, one has the option of adding the sites FTP information since Google can automatically upload the site map for the person.
Share:
These icons link to social bookmarking sites where readers can share and discover new web pages.
Posted in Sitemaps No Comments »
What is a site map?
A site map basically is a page that features or lists the links you have on your web site. This will make it easier for search engines to proceed and spider your web site. It is usually found near the bottom page of a web site.
Why are site maps important?
An HTML site map is important. It should contain the top level pages. In one page, there should be just about the right amount of links in it. The link should not exceed 100 for more favorable views.
There are certain benefits in having a good HTML sitemap. This generally would assure any potential customer to easily navigate the site, find exactly what they came to look for. The site map page will serve as a tool for your visitors. This way they will opt to visit your site more if they can easily browse and find their way in your web site. It can also ensure that your visitors can very well stay in your web site.
Good links will also ensure you that spiders will locate your web site easily each week. This will make your site indexed by the important search engines online. This will also avoid your site from being dropped.
However, HTML site maps may serve more important purpose than merely as another link to click on. The specific purpose you should consider in having a site map is to make it easier for search engine robots to ‘crawl’ in your web site. Pages are located by search engines through ‘crawling.’ It is a process that goes through the index of a page, following the links and adding the pages to the database.
The problem would come in when search engines fail to locate the page because links are not that accessible. It is the site map that will address this dilemma. Search engines will be given access to the different links in your web site simply by following the site map in your home page.
Here are some important pointers in creating your HTML site map.
1. Get tutorials on how to make your site map. There are available pages online that can give you a step-by-step guide in coming up with a good website.
2. You can also ensure that your site map looks good, to make it more pleasing to the eye of your visitor and to make navigation easier. You can get ideas for a properly designed site map online too.
3. Make sure that your site map will provide also the links to the important pages in your web site. This way your visitors will not get lost. At the same time you can ensure that your guests will still be able to get the general idea of your web site structure. It is advisable that you make links as simple as possible.
4. Make the link to your site map as visible and obvious as possible in your homepage. Visitors should not spend too much time in locating it or else you might end up losing them.
5. A site map serves more like a table of contents of your website. It should provide all of the different sections of your internet site with all the information and data that may be found in each section.
6. Each of the contents in your site map must have a hyperlink to its respective URL.
7. If you will have to give way to numerous links, you can make use of several pages. You could numbers each site-map page or you could also make use of the contents in naming each site-map.
Having an HTML site map will furthermore help you in maximizing traffic to your web site. Just make sure that your homepage as well all the internal pages are properly indexed. Creating a site map will definitely make things more efficient for you. The links to all the pages in your website will be directly connected to your homepage.
Aim high for your internet marketing endeavors. The more links you have to your site, the higher is the possibility of getting a good rank among the major search engines, so don’t hesitate to learn the rules of the game and make yourself a sure winner.
Share:
These icons link to social bookmarking sites where readers can share and discover new web pages.
Posted in Sitemaps No Comments »
Sitemaps are also where search engines look at if somebody is looking for a particular keyword or phrase. If you have a site map, you can most likely be searched.
Creating a sitemap, now with software technology surging in, is relatively easier than before. You need not be a programming guru to be one. All need is a notepad, a program editor, and some patience. Here’s how you do it:
Create the listing on a notepad.
It doesn’t necessarily have to be a notepad. Any word processing program will do. First off, make sure to type in all the parts and pieces of your website. Include all pages and all links you have. Create it as if you listing the contents of your book. Make a draft first. You’re sure no to miss something out this way.
Create a new page for your sitemap.
You can insert the sitemap on your website on one of its pages or you can create an entirely different page for it. Using your notepad, incorporate all tags necessary to it to make another webpage. Open up your website creator program and tag your sitemap using it. If you have created your website on your own, this will be easy for you.
Create a link for the sitemap.
You won’t be able to view the sitemap if you won’t put a link for it, of course. Create the link on the front page of your website so that visitors can view it right away and be directed appropriately.
Check your work.
It is important to validate the functionality of the links you created on the sitemap. Test each and every one in there and if you get an error, be sure to fix it accurately. Run through every single page to make sure that all are accounted for.
Upload your work.
Place the sitemap now on your live browser and double check it. It should function as smoothly as the dry run. Error should be minimal at this stage since you already have verified it locally.
The steps provided herewith is the manual way of creating a sitemap. These days, if you search hard enough on the web, you will find online programs that will do all these work for you. All you have to do it type in the URL or the link of your website and they will create the sitemap with click of a button.
Of course that method is generic. All of you who have created their sitemap that way will have an end product that is all the same, plus there’s that possibility that something else will be inserted in there too. Then again, the process is less taxing and way, way simpler.
But if you want a more personalized output, and you are pretty good with computers and programming yourself, better make one of your own. And since you made your website anyway, creating sitemap is just like creating any other page on the website. Other than you’ll know for sure the links are accurate, you can organize the links the way you prefer it to be. Major parts of the site are emphasized compared to less significant. This is important especially if you are selling products or offering services online.
Sitemap is vital to a website. People search the web a lot for something. If your website has what that particular person is looking for, and your sitemap reports it, then you have a new customer looking at your items. Not only that, they will see some other things up for sale that they might be interested in as well.
Sitemaps, be it generated by a program automatically or you made it yourself, presents the same purpose. That is to lead your visitors to where they’re likely headed, and for you to be seen on the World Wide Web through search spiders. So with these, make sure your website has a sitemap of its own, lest make one.
Share:
These icons link to social bookmarking sites where readers can share and discover new web pages.
Posted in Sitemaps No Comments »
This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so many competition and rivalry going on, every method of marketing must be employed and utilized.
It doesn’t matter if you have a killer product or a fantastically designed website, if people don’t know that you exist, it doesn’t matter, and you are not going to make it big. Worse of all, you business could just get killed.
While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing.
While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary it just might kill you. Everyone has had enough of all those pop up ads and spywares.
Viral Marketing Overview
Viral Marketing also known otherwise as Viral Advertising is a marketing technique used to build the public awareness of one’s product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.
In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.
Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pas on the product. If a person sees the name of the person they know as the sender, they won’t block it and open it as well.
Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with.
Using Viral Marketing to your advantage
The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.
Most every site and companies are catching on to the effectivity of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.
Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. They are also very low cost that not investing in it could be downright a business suicide. All it takes is a great idea, a good addicting game, a funny story many ideas are still out there. Create a gossip or a buzz, many movies are promoted by using scandals and gossips to make them moiré popular. Remember the movie “The Blair Witch Project”?
Many big companies have tried viral marketing and have had many success stories with it. A classic example is Microsoft’s Hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them.
Now it’s your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.
Share:
These icons link to social bookmarking sites where readers can share and discover new web pages.
Posted in Viral marketing No Comments »
MySpace is a wonderful online community which is free of charge for members. Members of this service are able to create personal websites which can be used to tell other members of the community about their interests. Additionally, members can include pictures, video and music on their websites. Members can also include a blog on their website which they can use to express their opinions, share their thoughts or vent about their personal affairs. All of these different components of MySpace enable members to let others learn more about them. The purpose of creating a website on MySpace may be to find career opportunities, just make friends or network with those who share their business interests. In all of these cases it is important for the individual to really sell themselves through their MySpace website so others will be interested in joining their group of friends or learning more about them.
Launch Your Career with MySpace
MySpace was created as an online community for people to make new friends and connect with existing friends but it has turned into so much more. Some have found they could launch their careers through MySpace. While those with aspirations in the entertainment industry are most likely to be the ones who market themselves through MySpace there are others who have more traditional careers in mind who include resume type information on MySpace in an attempt to find a new job or career.
In either case the MySpace website should be designed to catch the attention of those in the chosen industry. For example, an individual seeking a career in the profession of library science may have outrageous interests and hobbies but designing a website to reflect these hobbies may detract from those who might otherwise consider the education and past work experiences of the individual. Similarly someone who wants to break into the fashion industry should strive to create a MySpace website which is trendy and edgy as opposed to mundane.
Increase Your Circle of Friends with MySpace
Those who use MySpace just to make friends can also benefit from designing a website that really promotes themselves. This website design should not only promote the owner of the website but should also be tailored to suit the tastes of the type of friends the individual would like to make. For example a diehard Yankee fan might want to incorporate a Yankee themed background to the website and include a song such as I Love New York into the website. This will make the website, and the individual, more desirable to those who share their interests.
Similarly those who want to make friends on MySpace who share a passion for a particular band might consider including the bands music on the website and posting new information about the band in a daily blog. This will attract fans of the band to your MySpace website and can help you to make friends with those who share your interests.
Network with MySpace
The MySpace community provides members with a wealth of networking opportunities. Although these opportunities exist, it takes a savvy user to not only find others with whom they would like to network but also convince these users to join in the networking opportunity.
Individuals who sell Avon cosmetics can be considered as an example of the importance of networking online. These salespeople are prohibited by MySpace to selling their products through the MySpace website but they can certainly find other members interested in the sale or purchase of Avon products and network with these individuals. Entering the term, “Avon cosmetics” into the MySpace search feature may reveal a list of other websites which use this term. Members can review these websites and determine whether or not they believe networking with these individuals would be beneficial. If it seems as though it would be beneficial, the member can either place a comment on the website or send an email or instant message to the other member. This can help to get a conversation started and may lead to more meaningful interactions which may include sales techniques or other industry tips.
Share:
These icons link to social bookmarking sites where readers can share and discover new web pages.
Posted in MySpace No Comments »
The question of whether or not MySpace can be used to promote a business is certainly debatable. MySpace is intended to be a non-commercial website by nature but there is a different between blatant commercialization and mentioning a product or service you offer and providing a link as a useful resource to visitors of your website. This article will take a look at the opportunities to promote a business on MySpace by providing information on determining whether or not your method of business promotion is permitted on MySpace and information on how to promote your business without being accused of spamming MySpace.
Review the Terms of Service Carefully
The terms of service provided by MySpace can provide the greatest insight into whether or not there are ways to promote your business through MySpace. Members of MySpace are asked to review the terms of service before becoming a member. Each member should carefully read through this entire agreement to come to a better understanding of which types of activities are allowed on MySpace as well as which types of activities are prohibited.
One of the stipulations of the MySpace reads as follows, “Non-commercial Use by Members. The MySpace Services are for the personal use of Members only and may not be used in connection with any commercial endeavors except those that are specifically endorsed or approved by MySpace.com. Illegal and/or unauthorized use of the MySpace Services, including collecting usernames and/or email addresses of Members by electronic or other means for the purpose of sending unsolicited email or unauthorized framing of or linking to the MySpace Website is prohibited. Commercial advertisements, affiliate links, and other forms of solicitation may be removed from Member profiles without notice and may result in termination of Membership privileges. Appropriate legal action will be taken for any illegal or unauthorized use of the MySpace Services.”
This section of the terms of service stipulates that MySpace is created for non-commercial use unless Myspace.com has approved the use of a member’s website for commercial purposes. Therefore care should be taken when designing a MySpace website to ensure the website will not be deemed to be a commercial website by MySpace administrators.
When In Doubt, Ask Questions
Those who are unsure of whether or not their MySpace website, as they have designed it, will be considered a commercial website should consult with MySpace administrators. This step is not necessary unless the member is concerned their content will be perceived as being commercial. Reviewing the terms of use agreement can provide a great deal of information but some users may still be concerned with the possibility that their website will be penalized if the administrators deem it to be commercial in nature.
Contacting MySpace is a fairly simple process. Members can use the, “Contact MySpace” link from the MySpace.com homepage. The contact page enables members to select a subject and a subtopic and submit this information. Once this is done MySpace provides some preliminary information which may be relevant. If this information is not useful to the member they can email a detailed request to MySpace.
Avoid Spamming at All Costs
If you determine there is an opportunity for you to promote your business through MySpace, care should be taken to ensure the promotion does not cross the line into spam. Spamming is taken very seriously by the MySpace administrators and it may result in links or content being deleted or the privileges of membership may be revoked when a member is found to be guilty of spamming.
Links to your ecommerce website integrated into your MySpace website isn’t considered spamming. Depending on how it is used it may not even be considered advertising, and therefore prohibited, by MySpace administrators. However, visiting other MySpace websites and placing a link to your ecommerce website on each website you visit would be considered spam. These individuals may or may not be interested in the website you provide but even if they are interested sending these links to numerous websites unsolicited is often considered to be spam.
Share:
These icons link to social bookmarking sites where readers can share and discover new web pages.
Posted in MySpace No Comments »
content rss
